Most of the customers have an attitude towards in-store marketing due to its influence on customers’ current attitude towards the brand. The in-store promotional activities like in-store displays, price markdowns and personal selling have significant influence on customers’ purchasing behavior as well as retention. They also states that customers have positive attitude for in-store promotional tactics because these strategies help them to know about products’ features, price and discount offers (Target Pricing Assignment Help). But at the same time, the cultural dimensions influence the consumer bahavior significantly as different customers from different have different type of behaviour. Most of the customers consider in-store coupons, messages on the floor and TV monitors or displays as effective tools to enrich shopping experience and make choices for purchasing, but it is not effective for all customers due to difference in the culture and their behavior consequently.
Additionally, they also founds that attitude of customers towards in-store marketing activities of the companies mainly depends on types of store and products. In case of supermarkets and online retail grocery stores, the purchasing behavior of customers is influenced by in-store displays and price markdown (walmart assessment help). That customers have positive psychological behavior for in-store promotions due to its impact on their attention by displaying detail information of products as well as occasional discount offers.
There are several types of in-store promotions like in-store digital display, audio advertising, product demonstration, free sample, price discounts etc. that create strong and positive position in consumer’s mind. But as the culture consumer behavior theory states, consumer choice and behavior for a particular product or service is determined from the social and cultural point of view. The perspective of a family influences the consumer bahavior, which reduces or increases the significance of in-store promotions for them (Product marketing mix assignment help). It is because cultural values influence the optimum stimulation level of the consumers directly, which has a significant influence on their exploratory and risk taking behaviour. In this situation, the in-store promotion is not used by the organizations effectively to attract the customers.
For example, in UK, people have individualistic nature and generally affected by their peer group. So any in-store promotion is not much effective for the customers until the people are told by their peer group.