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Business Analysis Assignment Help

For this assignment help paper, Ford Motor Company and Honda Motor Corporation are selected to compare and contrast their business in terms of core business, their size, financials, global presence, use of e-business (marketing, sales, etc.).Australian Assignment Help

Compare and contrast the two businesses

Core business: Simply, core business is the main area upon which a business is built or operates. Ford Motor Company is an American multinational automaker founded by Henry Ford in 1903. Ford motor is producing world’s most popular vehicles like, cars, trucks, commercial trucks and replacement automobile parts at the low cost as compared with its competitors. In contrast, Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda is also the world’s largest motorcycle manufacturer since 1959 and the largest manufacturer of internal combustion engines. The company also manufactures garden equipment, marine engines, personal watercraft and power generators amoung others.

Size of the Business organizations: Ford has 213000 employees at around 90 plants and facilities worldwide. In contrast, Honda has only 144,786 employees worldwide. Hence, in terms of employee, Ford has large size as compared with Honda. In addition, Ford has 25th rank in the automobile industry. In contrast, Honda has 31st rank. So, it is estimated that in terms of employees and rank, Ford motor company is large as compared with Honda.

Financials: As per the annual report of Ford 2011, the company has 128,954.0 million revenues with a profit of 6,561.0 million. In addition, Ford motor has approximate 164,687.0 million assets worldwide. On the other hand, Honda Motor Company has revenues of about 87,510.7 million with a profit of 5,273.2. The total assets of the company are 89,597.1 million as per the financial statements of the company. Additionally, the company has approximate 34,966.6 stockholders’ Equity in 2011.

Global Presence: Access of Ford business is in most of countries of the world. It operates its business in Australia, India, Africa, North & South America, China, and Pakistan etc. On the other hand, Honda Motor Company deals worldwide in Argentina, Brazil, Mexico, the USA, Canada, Japan, Thailand, Vietnam, Indonesia, the Philippines, Malaysia, Pakistan, India, China, Taiwan, Turkey, Spain, Italy, France, and the U.K. So, Honda is one of the largest companies in Japan.

Use of e-business: Ford has been using e-business strategies to deliver highly standardized services to the customers. For instance, as an e-business strategy, Ford introduced new ways in social media to offer new ways to deliver customer services to Fords owners. On the other hand, Honda also introduced e-business tools to Honda’s power sports dealers. In addition, Honda has launched the second phase of its e-commerce internet shopping initiative by providing customers with more and faster information.

Successful & Unsuccessful Outcomes

Ford has successfully implemented and operated a centralized logistics networks for the company & improved accountability. It was also noticed in this company that there were many incidents of tier failure. On the other hand, Honda’s U.S. auto plants in Ohio and Alabama received Energy Star awards from the U.S. Environmental Protection Agency. In contrast, when Honda entered in the US market, then the company failed due to low-powered motorcycles in the US market.

Primary Reasons for Different Outcomes

as per assignment help experts,there are several reasons behind the success outcomes of Ford Company. First reason was the better implementation of marketing and business strategies. Second was better utilization of organizational resources that helped the company to achieve such types of success. The last was the high involvement of workers and employees in the decision making. On the other hand, the failure reasons were lack of technology advancement, ineffective production system and low quality management. In contrast, the reasons behind the success outcomes of Honda were smart goals & aims, innovative technologies and effective time management system. But the reasons behind the failure outcomes of Honda were lack of top management support in decision making process, low quality and ineffective utilization of resources. Hence, these were several factors behind the different outcomes.


Ford failure could have been avoided by adopting technology up gradation techniques & effective production system. In addition, by adopting quality management strategies, Ford could have been successful. In contrast, Honda could have taken steps to counter act this problems by sound decision making in project planning and utilization of the organizational resources effectively.


From the above discussion, it is concluded that Ford motor company is stronger than Honda in terms of total number of employees, profits and revenues. It is also essential to consider that resources, technology, top management support and quality management decide success or failure of any organization in the market.

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