the positive response of customers for in-store marketing strategies by highlighting their benefits. It is determined that customers consider in-store promotions like digital display as informational tool, which provides detail information about product’s availability, price, discount offers and other specific offers. That in-store promotional strategies crate financial burden on customers due to shopping in higher quantity (International Marketing Strategy Assignment Help). It is because most of the customers take in-store promotion as opportunity to purchase desirable products at lowest possible cost through advantage of price discounts, free sample and bonus packs.
Customers have positive perception and response towards in-store promotional tactics of retailers and consumer products companies due to its significant role in developing Relationship (Marketing Idea Assignment Help Solution), creating brand awareness and making purchasing worth-full. The researchers also tell that customers accept digital in-store displays as powerful tool to get information about product, but they feel that these tools not executed properly in the stores. According to customers, in-store promotional strategies of companies play an important role to retain them with company’s brands. Additionally, in-store marketing has significant impact on customers’ shopping experiences through in-store displays; POP digital displays and price markdown.
Support for customer’s positive response towards in-store promotions of retail companies. Customers consider effective in-store display as a guiding tool that coordinates them in merchandise selection by providing detail information about attributes of products and offered price discounts and bonus packs (Marketing Public Relations Assignment Help). In case of super or hypermarkets, in-store promotional tools help the customers to know where the different kinds of products are placed in store. That according to customers there are some in-store promotional tactics including demonstration of product uses and benefits, offering sample product, in-store contests and bonus products or experience, which have greater significance to reinforce customer brand awareness and loyalty (Value Proposition Marketing Assignment). At the same time, most of the customers do not believe in the in-store promotional activities because of their negative perceptions.
Similarly, in-store exposures increase the attention of some consumers positively as per their culture. The current environment in store is the major aspect, which determines the behavior of customers for the in-store activities of the business.