According to researchers, customers also believe that in-store promotions are significant to save money, learn more about products quickly, and compare product on the basis of price and quality.
Also states about the outlook of consumers towards price discount and coupons in terms of customer loyalty and retention (Assignment Help). It is found in the research that in-store coupons and discounts are effective to catch attention of the customers towards products as well as encourage them for purchasing. That according to customers, in-store displays play an important role to force them for purchasing by informing about attractive prices, cash discounts and free offers. Along with this, customers also think that these types of activities are also helpful to make correct purchasing decisions through considering all alternatives, offers, product’s features and money saving options(Sales Promotion Assignment Help).
Sometime in-store promotions like POP displays, coupons, price discounts and product demonstration creates confusion in front of customers regarding which products they purchase or which not. The customers also experienced that most of the time in-store promotional strategies force them to compromise with quality because of lower prices, but it can be dangerous in case of purchasing food, milk and vegetable products (Product marketing mix assignment help). Additionally, the compromise on quality due to attractive prices also has the potential to create negative impact on health and budget in long-run. Because of this, customers also have negative perception towards in-store promotional strategies, but it depends on type of products.
Also supports that customers have positive perception for in-store promotional activities because these are helpful to make effective purchasing decisions and take advantage of money saving (Advertising and Sales Promotion Assignment Help). Along with this, due to providing monetary benefits, detailed information of product’s attributes and associated offers, and convenience in the store, the customers have positive attitude for most of the in-store promotional strategies. From the overall discussion, it can be stated that customers have positive response towards in-store marking according to discussion of most of the researchers.