Research methodology consist a selection process of suitable methods and techniques to complete the research study effectively. This selection should be accountable to reach aims and objectives of the research study (Assignment Help). This chapter expresses the strategies and methods that would be appropriate to explore the effect of in store promotions used by Procter & Gamble for selling the Olay Anti-aging beauty Cream for customer retention among UK. In concern of this research studying the selected research methodology would be significant to collect and analyze effective data to explore following questions:
- What is the role and importance of in store promotion for customer retention and creating brand awareness in UK market in concern of P&G?
- How customer attitude affect in store promotion and customer retention strategies?
- How P&G improve the effectiveness of CRM strategies for customer retention to sell Olay brand?
This chapter is quite important to attain above question and research aim & objectives with the help of appropriate selection process for strategies and methods.
The success of a research significantly depends on the research methodology selected. For this research, explanatory research methodology is selected in comparison to descriptive and exploratory research methodologies to evaluate the relationship between the in store promotion strategy of CRM and customer in the case of Procter & Gamble. For identifying the relationship between two research variables explanatory research methodology is selected over descriptive and exploratory research designs (Management Development Strategy Assignment Help). In this study, the research methodology used abides by the research onion framework as discussed here. The research onion diagram depicts its different layers, which are also use for this study to become able to justify the all research methods used and complete the study in an effective way.
In this research onion diagram, the outer layers depict different research philosophies and approaches, while its inner layers represent research strategies, time horizon and distinct data collection methods (Strategic Assignment Help). The research onion framework and the research related aspects shown in it are useful for researchers as it will direct them towards selection of most suitable and relevant research methods and strategies in the subsequent manner.