The in-store promotional efforts of the firm also helped it to increase the customer base and to retain them for long-time. It is because in-store marketing efforts of the firm helped the firm to derive the customer needs and to present the new products (pricing marketing mix assignment help) in front of them with complete detail, which increased their attraction towards organizational products and increased the business revenue consequently. At the same time, it also helped the firm to establish its new products in the market (Product marketing mix assignment help) more effectively by creating value for the customers by satisfying their needs and wants.
The continuous increase in the sales of brand Olay, a beauty and grooming product, also shows the effectiveness of its in-store promotions as it launched this strategy firstly in UK during Olympic 2012 and after this only, the total number of customers and revenue of the product (marketing opportunities assignment help) increased for the firm. The inclusion of appropriate interpersonal as situational aspects caused an increase in the effectiveness of firm’s promotional efforts in-store. At the same time, proper selection of locations and retailers also contributed towards an increase in the attention of customers for the Olay, which helped the firm to make it as the leading beauty cream brand among female shoppers.
But at the same time, to improve the significance of in-store marketing efforts, the firm should include the trust and commitment elements in all its products as it created in brand Olay. This brand shows the trust to enhance the skin complexion among female shoppers, which created positive image of the firm and brand among them and caused an increase in the significance of the firm to get desired results from this type of marketing efforts (Marketing Strategy Assignment Help).
The above discussion is quite effective to develop understanding regarding the different concepts and theories of in-store promotions and their linking with the customer retention and organizational growth. The above discussion is quite effective to facilitate an effective understanding how the tools of in-store promotion work within the organization and how one organization can get the benefits of it (Marketing Challenge Assignment Help). This presents a way for field study. It is because P&G uses these tools of promotion effectively for its different product lines. The field survey would be conducted on P&G regarding its Olay brand, which is a famous beauty cream product, to determine how the in-store promotional tools are effective to attract the customers and to determine how it works to retain the customers for long-time.
Although from the discussion of literature, it is cleared that there are different ways, which could be used by the organizations to increase the effectiveness of in-store promotion to retain the customers for long-time. But really it works or not could be identified through the field survey over the different retail stores, where P&G used this tool to attract the customers.