In-store promotion is a unique type of idea that works for the organizations to make the impressive image of the products among customers (Dissertation Assistance Services). This technique also includes several elements as like signboards, distinctive flag, and displaying the products for enticing the potential buyers towards the products to purchase. The all elements of in-store promotion give a strong message about the products that effectively attract the interest of customers towards the brand (Marketing Advertising Plan Assignment Help). The researcher states that the main aim of this promotional medium is to create the awareness of potential customers by providing complete information about uniqueness of the products. Due to this, the customers could make difference between other similar products at the retail store that could be effective for the organizations to build the brand equity of products.
On the other hand, Burrow gives a contradictive statement and says that the retail shopkeepers sell several products from their retail stores (Sales Promotion Assignment Help). Hence, they display every product to customers. Therefore, without the effective participation of shopkeepers, the organization could not make the customers aware regarding the image and quality of its products. As each consumer has different behavior from others, it may affect the efforts of the firm to create the brand awareness. Semeijn, et.al (pricing marketing mix assignment help) depicts that in-store promotions are only effective to attract the customers when the store have a good brand image. At the same time, product attributes are also significant to influence the consumer perception and behavior for in-store promotion of products in UK.